Digital Marketing & Online Presence
SEO, paid campaigns, analytics, and conversion optimization. Technology-driven marketing strategies that deliver measurable growth.
ICTLAB combines technical expertise with marketing strategy to help businesses in Brussels and across Belgium grow their online presence. Our data-driven approach to SEO, paid advertising, analytics, and conversion optimization ensures every marketing euro delivers measurable results. We build marketing systems that scale, leveraging technology to automate and optimize campaigns.
What We Deliver
Search engine optimization (SEO)
Paid advertising (Google Ads, social)
Web analytics & conversion tracking
Conversion rate optimization (CRO)
Content strategy & marketing automation
Online presence & reputation management
Technologies We Use
Frequently Asked Questions
How long does SEO take to show results?
SEO is a long-term investment. You can expect to see initial improvements in 3 to 6 months, with significant results typically appearing after 6 to 12 months of consistent optimization.
Do you manage Google Ads campaigns?
Yes. We set up, manage, and optimize Google Ads campaigns including search, display, and remarketing. We focus on maximizing ROI through continuous A/B testing and bid optimization.
How do you measure marketing success?
We track concrete KPIs including organic traffic growth, keyword rankings, conversion rates, cost per acquisition, and revenue attribution. Monthly reports show exactly what is working and where we are investing next.
Can you help with multilingual SEO for Belgium?
Yes. Belgium requires a multilingual approach. We implement hreflang tags, create optimized content in Dutch and French, and build separate keyword strategies for Flanders, Wallonia, and Brussels.
What is the difference between SEO and paid advertising?
SEO builds long-term organic visibility through content and technical optimization. Paid advertising (Google Ads, social ads) delivers immediate traffic but stops when you stop paying. We recommend a combined approach for the best results.
Ready to Get Started?
Let's discuss how our digital marketing & online presence services can help your business.
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