Google Ads Agency in Brussels
Google Ads campaigns that maximize ROI. We manage search, display, and remarketing campaigns with continuous optimization and transparent reporting.
ICTLAB manages Google Ads campaigns focused on ROI and business outcomes. We handle everything from campaign setup and keyword research to ongoing optimization and detailed reporting, ensuring your advertising budget delivers measurable results.
What We Deliver
Campaign Setup & Structure
Ad Copy & Landing Page Optimization
Monthly Reporting & Analysis
How We Work
Strategy & Campaign Planning
Launch & Initial Optimization
Ongoing Management & Reporting
Technologies We Use
Frequently Asked Questions
How much should we budget for Google Ads?
Google Ads budgets vary by industry, competition, and goals. We typically recommend starting with €1,000-€3,000/month for small businesses to see meaningful results. Enterprise campaigns often range €5,000-€20,000+/month. We'll provide budget recommendations based on your industry and objectives.
What is your management fee structure?
We charge a management fee based on ad spend, typically 15-20% of monthly budget for ongoing campaign management. This includes strategy, campaign setup, optimization, reporting, and regular consultations. We also offer project-based setup fees for new campaigns.
How do you measure campaign success?
We track KPIs aligned with your business goals: conversions, cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversion rates. You receive monthly reports with detailed performance analysis and recommendations for improvement.
From Our Blog
20 May 2026
Belgian SME Digital Marketing Budget 2026: Real Numbers
Should you spend 5% or 12% of revenue on digital marketing? Belgian SME benchmarks for SEO, Google Ads, social and content — with real numbers from local cases.
25 March 2026
Google Ads for B2B in Belgium
How Belgian B2B companies can use Google Ads effectively. Campaign structure, keyword strategy, landing pages, and ROI optimization for B2B.
5 June 2026
Local SEO for Brussels-Based Businesses
How Brussels-based businesses can dominate local search results. Google Business Profile, local citations, reviews, and location-specific optimization.
28 May 2026
Progressive Web Apps: When They Make Business Sense
When should Belgian companies invest in a PWA? Benefits, limitations, real-world use cases, and how PWAs compare to native apps.
12 May 2026
Web Performance Optimization: Core Web Vitals
A practical guide to improving Core Web Vitals scores for Belgian websites. LCP, INP, CLS optimization techniques that boost SEO and user experience.
5 May 2026
WordPress Security: Hardening Your Business Site
Essential WordPress security practices for Belgian businesses. Protect your site from hackers with these hardening techniques and security plugins.
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